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Latest Info

brand matrix featured a three page advertorial in the latest Winter edition of the nationally distributed Sponsorship Rights magazine, outlining the many advantages of the system and reporting methods

MBF used brand matrix services to report the broadcast analysis for the ITU Sydney triathalon

USM Events used brand matrix to report the broadcast analysis for the ITU Sydney triathalon

The Australian Rally Championship [ARC] uses brand matrix to track media value for the brands of Pedders & Yellow Pages


brand matrix launches latest edition of client online dashboard to display all reporting and data outputs

 

Brand Matrix - Broadcast Analysis

brand matrix is a dynamic service provided by the reporting and evaluating of broadcast brand analysis from Nexus MG, leaders in sponsorship, strategy and sports in Australia

brand matrix uses a global brand analysis currency powered by Nexus MG, to generate in depth and realistic media value reporting of broadcast brand and logo recognition and signal strength.

brand matrix service rights holders, brands and agencies, for sports programming, branded content, product placement, media and news clips and much more.

CLOUD subscription, offers market intelligence with access to all brands, all programs and all data through a unique and user friendly online interface.

Why use brand matrix?

✔ Use a global accepted value for benchmarking, and establish a benchmark for your own strategy and assessment in sponsorship and media buying. 

✔ Further benchmark in comparison to other brands and rights holder broadcasting in the market.

✔ Use values and report findings to assess ROI, assist with strategy with broadcasting of brands and logos used throughout broadcast, as well identify potential and further opportunities.

✔ Find out accurate media value of a sponsored broadcast with branded content or logo placement on properties featured throughout broadcast.

✔ Pricing – is determined after consultation to clients and is based on the overall report objectives. Pricing varies on complexity of the scanning [i.e; how many brands required to be scanned, length of footage, required outputs to be reported, etc]

Nexus MG are more than happy to provide pricing in an official quote for consideration. For more details and to speak to a broadcast analysis professional, please contact the team at Nexus MG on 07 33 901 801, hq@nexusmg.com.au