Brand Matrix - Broadcast Analysis
brand matrix is a dynamic service provided by the reporting and evaluating of broadcast brand analysis from Nexus MG, leaders in sponsorship, strategy and sports in Australia
brand matrix uses a global brand analysis currency powered by Nexus MG, to generate in depth and realistic media value reporting of broadcast brand and logo recognition and signal strength.
brand matrix service rights holders, brands and agencies, for sports programming, branded content, product placement, media and news clips and much more.
CLOUD subscription, offers market intelligence with access to all brands, all programs and all data through a unique and user friendly online interface.
Why use brand matrix?
✔ Use a global accepted value for benchmarking, and establish a benchmark for your own strategy and assessment in sponsorship and media buying.
✔ Further benchmark in comparison to other brands and rights holder broadcasting in the market.
✔ Use values and report findings to assess ROI, assist with strategy with broadcasting of brands and logos used throughout broadcast, as well identify potential and further opportunities.
✔ Find out accurate media value of a sponsored broadcast with branded content or logo placement on properties featured throughout broadcast.
✔ Pricing – is determined after consultation to clients and is based on the overall report objectives. Pricing varies on complexity of the scanning [i.e; how many brands required to be scanned, length of footage, required outputs to be reported, etc]
Nexus MG are more than happy to provide pricing in an official quote for consideration. For more details and to speak to a broadcast analysis professional, please contact the team at Nexus MG on 07 33 901 801, hq@nexusmg.com.au






