Reporting Methods
The outcomes brand matrix can report are unlimited, and the below listed outcomes are recommended to our clients to ensure the very best information to properly assess broadcast sponsorship value.
Per brand [logo] the following will be the key reported as outcomes:
$MEV: [Media Equivalency Value] – Measuring the estimated amount of $ exposure value a sponsorship generated using a $Media Rate based on advertising space for that broadcast outlet
Calculation: Total number of Recognition Hits[one hit = one second] * Media Rate [$$/ second]
$BSV: [Broadcast Sponsorship Value] - Measuring the estimated amount of $ exposure value a sponsorship generated using the multiplier [score] multiplied by a specific $Media Rate across the total duration of brand time on screen
Calculation: Total Duration * Discounted Media Rate [$$/ second] * Multiplier [Score]
Recognition Hits: the amount of times a brand is seen on screen at once [any time a logo is recognized considered as a second]
Duration: total second count captured over the entire footage per episode - takes into account multiple logos on a screen [meaning if there are two logos on screen at a time for a brand it will count for 1sec, not 2secs]
Screen Positioning: area on screen brand appeared 
- Primary Screen position – time & impression count in centre of screen
- Secondary Screen position - time & impression count outside centre of screen
Property location: location/ property where logo was featured, time & impression count [e.g; stadium signage, screen graphic, ground or floor label, player apparel, etc]
Clutter Score: [solus duration] – brand impression duration with no other brands on screen
Potential space: identifying areas that appear during the broadcast that could be of value for branding, logo placement
Logo Size: size of logo when featured throughout the broadcast, expressed as a percentage of the total screen area
e.g. - 2.5%, 5% & 10% of screen
