How We Do It
brand matrix has the ability to capture logo impressions from any part and property of the broadcast in as low as 0.2% of screen size ratio.
Our high tech, latest software allows for logos to be reported if they are 180 degrees off axis, different colours and various locations.
Property Placement simply measures where the impressions were captured, these may include branding on boards, signs, graphics and banners, player and official apparel, LED court and ground signage, stadium signs, score boards, equipment [bikes, balls, water ski, etc], on field markings, goal post covers, plus much more.
The image here of a Queensland Reds Rugby player shows branding on different Properties of the player apparel.
brand matrix can break down a report to indicate where the brands featured, the duration, etc:
For example:
- jersey front chest
- jersey front neckline
- jersey right sleeve
- jersey left sleeve
- short front right leg
- short front left leg
This detailed reporting will allow brands to evaluate the value of where their brand is being placed for sponsorship, as well allowing the rights holder to appreciate the most valuable places of interest.
brand matrix simply weights the time and size each impression captured inside the Primary section as a higher value.
For example a logo captured in the primary section is weighted at a higher value than the same logo in the secondary section.
This expert broadcast analysis calculation method and weighting system is industry accepted GLOBALLY, therefore is a true global currency.
Once the overall multiplier score per brand has been determined, it’s as simple as applying the selected $Media Rate to determine the media equivalency and broadcast sponsorship values.
